# How to Change Your Business Address on Google Maps > Change your business address on Google Maps step by step, know when re-verification hits, and why rankings redraw around the new pin. Source: https://localseoaudittool.co/change-business-address-google-maps/ Site: LocalSEOAuditTool Updated: 7 September 2026 --- You change your business address on Google Maps by editing your Google Business Profile, not the map itself. Sign in with the Google account that manages the profile, search your business name on Google, click Edit profile, then Business information, then open the Location section, enter the new address and save. On a phone, the same edit lives inside the Google Maps app under your profile. A typo fix at the same building usually goes live within hours. A genuine move to a new building almost always [sends you back through verification](https://support.google.com/business/answer/7107242), which can take a day or a few weeks, depending on the method Google offers you. That is the 10 minute version. If that is all you needed, you are done. The rest of this guide covers what it leaves out: exactly when re-verification triggers, what a service area business should do differently, why your website and citations need to change the same week, and the part most guides bury, which is that your rankings will redraw themselves around the new pin. We will follow a moving company through the process, because if any business ought to nail a change of address, it is one that moves people for a living. ## Where the address edit actually lives A lot of guides still ranking for this topic tell you to open the Info tab in the Google Business Profile dashboard. That standalone dashboard was retired. The address business.google.com still works, but it now drops you into editing your profile inside Google Search. There is no separate control panel anymore, which confuses people who have not touched their listing in a couple of years. On desktop, the current path looks like this: - Sign in to the Google account that owns or manages the profile. - Search your exact business name on Google, or search "my business". A management panel appears above the normal results. - Click Edit profile, then Business information. - Open the Location section and click the pencil next to Business location. - Type the new address, check that the pin preview lands on the right building, and save. On mobile, open the Google Maps app, tap your profile picture, tap your business profile, then Edit profile, then the address field. The app and the in-search editor write to the same record, so use whichever you have open. Neither route verifies faster than the other. ## One rule before anything else: keep the profile you have Never create a fresh listing for the new location and let the old one rot. Reviews, photos, Q&A and your posting history belong to the profile, not to the address. Edit the existing profile and all of it comes with you. Start a new one and you begin at zero reviews, while your old listing sits at the old address collecting one star "they were not here" reviews from confused customers. Two duplicate situations come up during moves. Sometimes a well meaning employee creates a second listing at the new address before anyone edits the original. Sometimes the previous tenant of your new building still has a live listing sitting on your suite. Both are fixable, and both are covered in our guide to [merging duplicate profiles without losing reviews](/blog/merge-duplicate-google-business-profiles/). Sort duplicates out before or right after the address edit, not months later. ## When the change triggers re-verification, and when it does not Google treats address edits on a spectrum. Correcting a misspelled street name, adding a suite number, or reformatting the address at the same physical building is a minor correction. It usually publishes without any new verification, often within a day or two. Moving to a different building is another matter. Google needs evidence that you operate at the new location, so a real move usually flips the profile back into a pending state until you verify again. The most common method now is video verification. You film the outside signage, the surroundings, and proof that you control the space, like unlocking the door or showing the interior. Postcards still exist for some businesses and add mailing time on top. Video tends to clear in days. Postcards can stretch the process past two weeks before Google even starts reviewing. Two practical tips while a re-verification is pending. First, do not keep re-editing the address. Repeated edits can restart the review and invalidate a postcard already in the mail. Second, prepare your evidence before you submit: signage up, a utility bill or lease handy, the space presentable on camera. The full process, including what each method requires, is in our walkthrough on [verifying a Google Business Profile](/blog/how-to-verify-google-business-profile/). ## What each type of change usually involves Here is the honest expectation for each flavor of address change. Google does not publish exact timelines, so treat these as practitioner ranges, not promises. The change | Re-verification? | Realistic wait | Typo fix or suite number, same building | Rarely | Hours to a couple of days | Dragging the pin, address text unchanged | Rarely | Often same day | Move to a new building, same city | Usually | Days with video, two weeks or more with a postcard | Move to a different city or state | Almost always | Same range, sometimes a longer review | Clearing the address to become a service area business | Sometimes | Usually quick, the address is hidden rather than changed | Businesses in categories Google watches closely for spam, and moving companies are firmly on that list, should expect the slower end of every range and stricter video checks. ## Storefront address or service area: know which edit you are making Google draws a hard line between [two kinds of location](https://support.google.com/business/answer/3038177). A storefront business shows its address publicly because customers walk in. A service area business goes to the customer, hides its address, and lists the areas it serves instead. Plenty of movers are the second kind. The warehouse is not a showroom, and nobody books a move by dropping in. If customers genuinely visit you, keep the address visible and update it. If they never do, the cleaner setup is to clear the public address and define service areas. Do not do both halfway. A hidden address with a giant pin on a residential garage, or a public address on a building with no signage, are the setups that attract suspensions. This next part changes what a move means for a service area business. Display and geographic consistency are the only jobs the API documentation that leaked from Google assigns to service area data. Ranking is not one of them. Redrawing your service circles after a move does not move your rankings. The verified location, even when it is hidden from the public, is still what anchors where you rank. So when a service area mover relocates its base nine miles north, its visibility shifts nine miles north too, no matter how the service areas are drawn. ## Fixing a pin that sits on the wrong building Sometimes the address text is perfect and the marker is wrong. Google routes drivers to the pin, not to the text, so a marker one block off sends customers to the wrong door and quietly costs you distance on nearby searches. In the same Location editor, find the map preview with a draggable marker, drag it to your actual entrance and save. Because the written address did not change, this almost never triggers re-verification. One warning. Drag the pin to where your entrance actually is, not to a spot you would prefer to rank from. Nudging a marker toward downtown when your building is not there is a false location, the kind of edit that gets profiles suspended, and Google has gotten very good at catching it. ## Your website has to move on the same day Google does not read your profile in isolation. Its crawlers visit your contact and location pages, lift whatever business details are written there, and match them to the listing. If your profile says the new address while your website footer, contact page, schema markup and embedded map all say the old one, you are contradicting your own edit during the exact window Google is deciding whether to trust it. For our mover, that means the quote form, the footer on every page, the embedded map on the contact page, the LocalBusiness schema, PDF estimates and email signatures. Old addresses hide in more places than you think, including photos of your trucks if the address is painted on the side. Update the website the same day you edit the profile, before verification if you can. ## Then the citations, so your NAP tells one story Every directory listing of your name, address and phone number is a citation. After a move most of them are suddenly wrong: Yelp, Facebook, Apple Maps, Bing Places, the chamber of commerce, industry directories, and the data aggregators that feed hundreds of smaller sites. Left alone, they keep broadcasting the old address for years. Be honest about the stakes, because they are real but specific. Citations carry a modest share of the weight behind the Map Pack, the block of three businesses shown above the map, roughly six percent by practitioner studies. Fixing them is not going to catapult you up the map. What inconsistent citations do cost you is trust and traffic in dumber, more direct ways: customers driving to the old building from a Yelp listing, and a messy evidence trail while Google is re-verifying you. Work through the cleanup in order of importance using our guide to [citations and NAP consistency](/blog/local-citations-nap-consistency/). Run the [NAP consistency checker](/tools/nap-consistency-checker/) or the [local citation checker](/tools/local-citation-checker/) a few weeks after the move to catch the stragglers. ## What happens to your reviews, photos, and review link Nothing, as long as you edited the existing profile. Reviews, your star rating, your replies, photos, posts, Q&A, products and services all stay attached. New reviews keep landing on that profile too, and you answer them with [a review response tool](https://reviewresponsetool.co/). Your review link and any QR codes printed on invoices or truck magnets keep working, because they point at the profile, not the address. The only thing that changes is where the pin sits, which brings us to the section most articles on this topic skip. ## Rankings after a move: a recalculation, not a penalty Distance from the searcher settles about 55 percent of the pack ordering, and it settles that share before any other signal is scored. Your pin is one half of that calculation. Move the pin and every searcher's distance to you changes at once, so your rankings redraw themselves around the new location, block by block. Say our moving company relocates from a downtown office to a warehouse nine miles north. Within a few weeks it starts appearing in packs across the northern suburbs where it barely registered before, and fades out of the downtown packs it used to own. Nothing broke. Nobody at Google penalized the profile for moving. The same math that ranked it downtown is now ranking it up north, and no amount of optimization will hold territory that is suddenly nine miles farther from the searcher. If your service quality and profile are unchanged, the total opportunity often balances out. It is just spread across different neighborhoods, ideally the ones you moved toward on purpose. The way to see this clearly, instead of panicking at a single rank check, is a grid scan. Run one before the move as a baseline, another a few weeks after, and compare the two maps side by side with a [local rank tracker](/tools/local-rank-tracker/). Our article on [why you rank in some areas and not others](/blog/why-business-ranks-google-maps-some-areas-not-others/) explains how to read the pattern you will see. ## Timing the edit around your actual move date **Before the move:** do not edit the address until you can prove you operate at the new place. Video verification fails if there is no signage and you cannot get inside. Get keys and signage first, and run your baseline grid scan while you still occupy the old spot. **Move week:** make the profile edit, complete verification promptly, and update the website the same day so Google's crawl of your contact page agrees with your edit. **The month after:** work through citations, watch for duplicate listings, and reply patiently to any "are you still on Fifth Street" questions. Expect the ranking redraw and resist the urge to keep fiddling with the profile while it settles. Address edits are among the changes that can trip an automated suspension, especially in spam heavy categories. If your profile gets suspended mid move, do not create a new listing. Follow the reinstatement steps in our guide to [fixing a suspended profile](/blog/google-business-profile-suspended/). ## Frequently asked questions ### Can someone else change my address without my permission? Anyone can suggest an edit on a Maps listing, and on unmanaged profiles those suggestions sometimes go live. Google's most recent Maps safety report says it blocked 79 million bad edits in a year. The real protection is a claimed, actively managed profile, where Google notifies the owner and you can catch changes fast. ### What if the verification postcard never arrives at the new address? Give it about two weeks, then request a new code from the verification screen. If Google offers video verification as an alternative, take it, it is faster and nothing gets lost in the mail. Do not edit the address while a postcard is in transit, since edits can void the code. ### Can I change the address before I have physically moved in? Technically yes, practically no. If re-verification triggers and you cannot show signage or get inside on video, the profile can sit in limbo at exactly the moment customers are trying to find you. Change it the week you have keys and signage, not the month before. ### Do I need to update Apple Maps and Bing as well? Yes. Apple Business Connect feeds the default driving directions on every iPhone and CarPlay screen, so a stale Apple listing literally sends customers to your old building. Bing Places takes minutes. Do both the same week as the Google edit. ### What if Google rejects or keeps reverting my address edit? Persistent reverts usually mean Google is seeing conflicting evidence elsewhere, most often an old address still live on your website or major directories. Fix the web trail first, then resubmit. If it still will not stick, contact Business Profile support with proof of the new location, like a lease or utility bill. ## Where LocalSEOAuditTool fits after a move LocalSEOAuditTool covers the before and after of a move. Grid scans show your pack rankings across the whole map, so you can baseline before the move and watch the redraw after. Citation and NAP checks surface every directory still broadcasting your old address. What it cannot do is speed up Google's re-verification queue, or stop proximity from recalculating around your new pin. Neither can any other tool, whatever their landing pages imply. To see your before and after maps, start a [3 day trial](https://app.gbppromote.com/register) that needs no card.